SHEIKH OMARU JALLOH
FREETOWN, SIERRA LEONE,WESTERN AREA URBEN
Summary
Versatile, enterprising, dynamic, enthusiastic graduate in Public Administration and Management, Development Management, Business Commerce, Accounting and Finance with 10 years of rich experience in Investment Promotion, Marketing, Communications, Products Development in the telecommunication industry and the banking industry. An impressive record of developing and marketing wide range of products and service in the telecoms sector in Sierra Leone and whilst identifying sales and marketing strategies. Well networked, meeting critical deadlines and delivering significant benefits to client companies, having also established effective relationships, developed customer confidence and company awareness in a very competitive marketplace.
Investment Analyst, Marketing, Sales, and Communication Specialist.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Head of Brand, Communications and Marketing
Ecobank Sierra Leone Limited
12.2022 - Current
- Compile, develop and execute the bank's brand, communications, and marketing plan, in line with the business strategy as decided and communicated by the Ecobank Group
- Design and co-ordinate media campaigns, advertising, and all kind of PR visibility on print, online and social media
- Conduct marketing research to support any required project and keep updated with latest current trends and industry guidelines
- Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by the Ecobank Group
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform Daily Sales Agents, Relationship officers and product teams on the bank's offerings
- Coordinate the design of promotional material and distribute in online and offline channels
- Actively manages relationships with key external stakeholders, especially with press, stylists, journalists, opinion readers, and influencers
- Pro-actively directing the Advertising, New Media teams to maximize brand and (new) product exposure for Ecobank while maximizing integration with other elements of the marketing mix
- Brand Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, Conversion rates ST%).
Head of Sales and Marketing
Africell Sierra Leone Limited
06.2021 - Current
- Champion the role of marketing and Sales function within Africell, building strong relationships with other internal stakeholders and industry partners
- Promoting the company's existing brands and introducing new products to the market
- Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals
- Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying trends, and suggesting system improvements to achieve the company's marketing goals
- Gathering, investigating, and summarizing market data and trends to draft reports
- Implementing new sales plans and advertising roadmap
- Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives
- Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities
- Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
Assistant Manager, Marketing, Communication and Products Development
Orange Sierra Leone Limited
09.2017 - 06.2021
- Developing an integrated communications strategy for the company incorporating PR, Marketing and Online
- Implementing communication plans to increase brand awareness and recognition for the company
- Manage the company's Ramadan and End of year promotional activities
- Responsible for market research across the country
- Developing relationships with key media outlets to secure and grow media coverage both online and offline
- Monitoring press stories relating to the company's brand and maximizing opportunities for positive PR and playing down any negative PR
- Handle the market strategies and keep performance indicators of the company
- Build and manage the operational marketing roadmap of the company
- Launch main disruptive offers in the market
- Manage the prepaid department portfolio of offers and promotional activities
- Launch all the animations in the different markets (Youth, Mass and High value)
- Lead the convergence offers in the market
- Work with regional Area Sales Managers in Makeni, Bo, Kenema, and Kono.
Investment Promotion Coordinator
Sierra Leone Investment and Export Promotion Agency
06.2014 - 09.2017
- Responsible to market the Fisheries, Energy and Agribusiness sector for possible investment inflows into the country
- Prepare and design sector profiles, handbooks of key sectors with detailed information about government policies and strategies regarding investment promotion, generation, facilitation, and aftercare service to foreign and local investors investing in key economic sectors in the country
- Carry out daily activities in terms of investment promotion, generation, facilitation, providing aftercare services and other hand-holding activities to investors
- Also be involved in preparing, developing, implementing, analyzing, and providing high quality service support to the agency
- Assist management in project analysis, interpretation and evaluation of sound research proposals for investment purpose
- Assist in the development of bankable investment projects based on the three sectors, promote investment opportunities and respond to investment enquiries, writing research papers, organize investment conferences, organize press and media events on investment promotion activities and also help management in project analysis, interpretation and evaluation of sound investment proposals
- Serve as the focal person between the Sierra Leone Investment and Export Promotion Agency (SLIEPA) and the Renewable Energy Association of Sierra Leone, Ministry of Agriculture, Forestry and Food Security (MAFFS), Sierra Leone Chamber for Agribusiness development (SLECAD), Commercial Agro-Processors and Producers Association (CAPPA), Chamber of Commerce, Industry and Agriculture, (SLCCIA), Electricity Distribution and Supply Authority (EDSA), Electricity Generation and Transmission Company (EGTC) and the Energy and Water Regulatory Commission (EWRC) to encourage private sector companies in the sector
- Serve as the focal person for the registration and incorporation of new businesses in Sierra Leone
- Established solid working relationship with all MDA's and also private sector companies operating in the Fisheries, Energy and Agribusiness sectors.
Education
Master of Science - Management, Public Policy, Accounting And Administ
Institute of Public Administration And Management (IPAM-USL)
Sierra Leone12.2021
Master of Science - Development Management, Economics, Public Policy
Institute of Public Administration And Management (IPAM-USL)
Sierra Leone02.2018
Bachelor of Science - Economics And Commerce
Fourah Bay College
University Of Sierra Leone12.2013
High School Diploma -
Institute of Advanced Management And Technology
University Of Sierra Leone01.2007
Skills
- Microsoft Office Tools (MS Word, Excel, Access, Internet Navigation and PowerPoint)- Proficiency Immediate
- Communication
- Organizational and Time-Management Skills
- Innovative: ability to quickly learn and implement useful ideas
- People Management: swift to improve performance that meet KPIs
Languages
English
Fullah
Creole
Careercompetencies
- Sales and Marketing Strategy
- Business Development
- New Product Development
- Client Relationship Management
- Competitor Market Analysis
- New Customer Acquisition and Retention
- Market Research/ Penetration Strategy
- Networking/ Negotiation
Professionalaccomplishments
- Marketing Staff of the Year, 2020, Orange Sierra Leone Limited.
- Marketing Staff of the year, 2018, Orange Sierra Leone Limited.
Consultancyjobs
- 06/2023, 06/2024, Survey Expect on Investment Facilitation and Aftercare for African Development Bank.
- 03/2022, 09/2022, Survey Expert on Trade and Investment facilitation in Sierra Leone for BRAC Microfinance Sierra Leone.
Personal Information
Marital Status: Single
References
- Mr. Victor Bangura, Director of Investment Promotion, Sierra Leone Investment and Export Promotion Agency (SLIEPA), O.A.U Drive, Tower Hill, Freetown, Vbangura@sliepa.org, +23278322563
- Mrs. Abibatu Baxter, Senior Manager, Marketing and Strategy, Orange Sierra Leone Limited, 25 Regent Road, Hill Station, Freetown, Abibatu,baxter@orange-sonatel.com, +23276450003
- Dr. Falla Lamin, Head of Department, Governance and Leadership, Institute of Public Administration and Management (IPAM-USL), O.A.U Drive, Tower Hill, Freetown, fallalamin@gmail.com, +23276865650
Training
- 2014: Attended the 9th Training programs for official of investment promotion agencies Malaysian investment models for IDB and OIC membership countries in Kuala Lumpur.
- 2016: Seminar for investment promotion for African coastal state in China.
- October 2016: Building Capacity for African Agricultural Transformation and Champions for Change Leadership Course, Accra, Ghana.
- January 2017: Public Private Partnership Strategies for Investment Promotion Agencies and Country's development in Dubai.
- March 2017: Negotiating with Foreign Investors and Industry
Accomplishments
- Product Promotion - Up-sold products and motivated customers to upgrade current product plans.
- Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.
- Telephone Service - Professionally processed 80+ calls per day, providing information and service to ensure customer satisfaction.
- Compiled inventory lists and worked with vendors for product pricing and special orders. Handled high volume sales with cash, credit and gift card transactions, balancing cash draw at end of shift with 100% accuracy rate.
- Customer Relations - Earned highest marks for customer satisfaction, company-wide.
- Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
Certification
- Customer Service Foundations, LinkedIn - Sept 2024
- Customer Service; Handling Abusive Customers LinkedIn - August 2024
- Tackling Intense Customer Service Moments, LinkedIn - August 2024
- Winning Back a Lost Customers, LinkedIn - August 2024
- Insights to outcomes: Audience Analysis for Better Customer Relationships, LinkedIn - July 2024
- Executive Leadership, LinkedIn - August 2024
- Certificate In Investment promotion Models - Islamic Development Bank August 2015.
- Seminar on Investment Promotion for African Coastal States in China - Chinese Ministry of Trade September 2016.
- Building Capacity for African Agricultural Transformation and Champions for Change Leadership - Ministry of Agriculture, Ghana October 2016.
- Managing Multiple Projects, LinkedIn, April 2024
- Business Development: Strategic Planning, LinkedIn, April 2024
Timeline
Head of Brand, Communications and Marketing
Ecobank Sierra Leone Limited
12.2022 - Current
Head of Sales and Marketing
Africell Sierra Leone Limited
06.2021 - Current
Assistant Manager, Marketing, Communication and Products Development
Orange Sierra Leone Limited
09.2017 - 06.2021
Investment Promotion Coordinator
Sierra Leone Investment and Export Promotion Agency
06.2014 - 09.2017
Master of Science - Management, Public Policy, Accounting And Administ
Institute of Public Administration And Management (IPAM-USL)
Master of Science - Development Management, Economics, Public Policy
Institute of Public Administration And Management (IPAM-USL)
Bachelor of Science - Economics And Commerce
Fourah Bay College
High School Diploma -
Institute of Advanced Management And Technology
- Customer Service Foundations, LinkedIn - Sept 2024
- Customer Service; Handling Abusive Customers LinkedIn - August 2024
- Tackling Intense Customer Service Moments, LinkedIn - August 2024
- Winning Back a Lost Customers, LinkedIn - August 2024
- Insights to outcomes: Audience Analysis for Better Customer Relationships, LinkedIn - July 2024
- Executive Leadership, LinkedIn - August 2024
- Certificate In Investment promotion Models - Islamic Development Bank August 2015.
- Seminar on Investment Promotion for African Coastal States in China - Chinese Ministry of Trade September 2016.
- Building Capacity for African Agricultural Transformation and Champions for Change Leadership - Ministry of Agriculture, Ghana October 2016.
- Managing Multiple Projects, LinkedIn, April 2024
- Business Development: Strategic Planning, LinkedIn, April 2024
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