ZEMZEM H. ALI

Company Overview: Owner and Lead Consultant of a boutique management advisory firm providing solutions across Sierra Leone, Liberia, Guinea and The Gambia.

Key Client Engagements

Clients: New Brookfields Hotel, Frontier Afrique, Centurion Engineering, VSL Travel, Employ Africa, Bale Logistics Inc. Aldelia, Talent PEO, Yerroh Ent. and clients in the production, mining, public and private sectors.

Scope: Deliver a broad range of tailored management consulting solutions serving diverse industry needs.

Services & Deliverables: + Provide end-to-end Human Resources and Workforce Management Solutions including; recruitment, compliance, performance management, Staff training & development, General & Specific advisory, Employer of record, Comp & Ben strategies - design & implementation, mentoring & internship schemes etc + Act as a strategic advisor to senior leadership on operational improvements and expansion initiatives. + Design and facilitate targeted training programs to upskill management and staff. + Employer of Record (EOR) services for international organisations, simplifying their in-country operations and ensuring legal compliance.

Project: Consultancy to strengthen the operational and management effectiveness of the Sierra Leone Chamber of Commerce, Industry, and Agriculture (SLCCIA) (July - September 2025) - the project's core aim was to provide the road map to enhance the Chamber's operational efficiency & effectiveness, strengthen its administrative capacity and to significantly improve its member services.

Objectives of the Consultancy:

a) Help streamline the Secretariat's day-to-day operational & administrative processes, identify problem areas and work with stakeholders on improving identified areas.

b) Establish & implement new/improved operational, administrative, accounting and HR systems, supported by clearly designed policies, manuals and practical tools.

c) Improve the Secretariat’s management practices, strengthening the team both in number and in skills and ensuring clarity in staff roles & duties.

d) Develop strategies and programs that will significantly boost new/proposed member interest, improve current member continuous involvement and make sure the chamber creates due value for its members, partners & stakeholders .

e) Position the Chamber for future growth and impact by:

- implementing targeted and tailored staff training programs and workshops

- Developing a 3-5 year strategic plan that reflects both member needs and national economic priorities and will articulate a clear vision and mission, strategic objectives, key activities and measurable performance indicators designed to attract new members, increase current member involvement, retention and overall satisfaction.

- Facilitating proactive engagement with key stakeholders (including relevant government ministries, development partners and other private sector associations) to build support for the Chamber's reform agenda and explore opportunities for collaboration.

Deliverables & Impact: - Operational, administrative & HR systems & processes review & mapping - Value & member driven strategic plan - Capacity Building plan & on the job training of current staff - SoPs, policies and Operational Manuals - Membership Management Plan - Training Plan - Recruitment Plan

• Company Overview: Co-founder of a firm focused on management and operational excellence within the hospitality and leisure sector.
• Deliverables & Impact: - Comprehensive restructuring and reform initiatives, overhauling outdated processes and improving facilities & service. - Implementing a new member database and other digital engagement strategies, to significantly improve member & guest experience as well as to improve the day to day operations of the club. - Responsible for day-to-day operations management, resulting in improved facilities & services. - Responsible for training & on the job skills upgrade of the current staff - Implementing new reforms and overseeing the change management process.

Project: Freetown Aqua Sports Club - Management Takeover & Restructuring Objective: Operational and administrative turnaround of the club to stabilise operations and enhance member value.

• Project: Chicken Town SL - QSR Chain Launch & Management

Objective: Retained as Managing Director to spearhead the establishment of a new Quick Service Restaurant (QSR) brand, from initial concept to full-scale, multi-location operation.

Deliverables & Impact:

- Designed and implemented all operational systems, supply chain logistics and financial processes for effective multi-restaurant management.

- Supported the recipe creation for implementation - Developed and executed 3 successful new restaurant roll-out strategy, securing market presence.

- Drove the business to profitability by meticulously managing cost margins, procurement, inventory controls and day to day operational costs and upheld industry best practices/standards.

- Recruited, trained and led a team of over 70 staff, establishing a strong culture of service excellence, brand culture and staff development and skills improvement

• Managed all administrative functions and financial oversight for the Freetown office, supporting high-level governance projects.

• + Managed a diverse portfolio covering the firm's Risk Management, HR, and Marketing departments.
• + Key figure in core HR functions, including ensuring risk policy compliance, creating succession plans, facilitating staff ACCA progression in compliance with company training policy, performance appraisal processes, new hire onboarding and training program for all staff and other HR functions.