Mustapha Katta
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising marketing, sales and customer care teams.
Overview
12
12
years of professional experience
Work History
Owner & Business Development Director
SKYTECH MEDIA SOLUTIONS
02.2015 - 12.2019
- Led the overall business development process with a lens for entrepreneurship in an emerging market.
- Oversaw a team of six programmers and business developers, who packaged products that we sell to institutions.
- Directed Product Development, Business Planning and Development, Contract Lobbying and Lead Generation, Facilitate meetings to pitch business solutions, etc.
- Led the development of 4 key products (media measurement software, mobile survey software, e-marketing platform and an e-commerce platform) that generates an average of $50k per annum.
- Succeeded in landing a transactional survey contract with Mantrac-Caterpillar, the market leader in sales and services of heavy machines and spare parts.
- Facilitated the signing of a 1 year (Sales and Marketing) contract with Juro Trading CC, a South African based ‘Below the Line marketing firm to drive the scaling up of their line of products in Sierra Leone, Liberia and Guinea.
- Facilitated the signing of a long term media monitoring contract with Catholic Relief Services worth $35k
- Facilitated the signing of a 6-month partnership agreement with Adam Smith International to support the SOBA project as a local Marketing Communications consultant.
- Facilitated the signing of a partnership with SLIEPA to serve as their Marketing and Communications Agency on a long term basis.
- Succeeded in carving a partnership with CordAid to participate in the Cohort3 of their Resilient Business Development Program.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
Marketing Communications Manager
AIRTEL MOBILE
11.2009 - 06.2014
- Monitored industry trends and competitor activity to inform ongoing marketing strategy adjustments.
- Managed relationships with external agencies for graphic design, copywriting, SEO optimization services to enhance campaign effectiveness.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Launched successful product launch campaigns generating buzz and driving demand for new offerings among target audiences.
- Led strategic development and implementation of clients' branding and marketing plans.
- Implemented social media strategies that attracted new followers while engaging existing ones more deeply into the brand story.
- Identified and capitalized on unmet market needs by performing in-depth customer and market research.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Oversaw event planning and execution, ensuring successful promotion of company products at key trade shows and conferences.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
- Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
- Executed marketing and sales plans to consistently achieve territory targets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Learning and Development Coordinator
Zain MOBILE
04.2009 - 10.2009
- Enhanced employee performance by developing and implementing comprehensive training programs.
- Supported organizational change initiatives by designing change management strategies and communication plans.
- Contributed to talent development strategy by identifying future leaders and providing targeted leadership development opportunities.
- Implemented a mentorship program connecting experienced staff with newer team members, fostering collaboration and knowledge transfer across departments.
- Collaborated with cross-functional teams to identify skill gaps and design targeted training initiatives.
- Developed customized coaching plans for individual employees based on performance reviews and identified areas for growth.
- Provided guidance to managers on tailoring employee development plans, enabling more personalized career growth opportunities.
- Conducted regular assessments of existing training content to ensure relevance in a rapidly changing industry landscape.
- Aligned training objectives with overall business goals, ensuring that all learning activities supported strategic priorities.
- Optimized budget allocation for training initiatives by conducting cost-benefit analyses on various options available.
- Partnered with external vendors to provide specialized training courses tailored to company needs.
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
Call Center Trainer
Celtel MOBILE
10.2007 - 08.2008
- Developed and facilitated training for Customer Service Representatives
- Monitored and coached reps during side-by-side live call situations
- Worked closely with Call Center Management to ensure QoS
- Developed and distributed training aids and instructional materials
- Developed trainee assessments to determine the readiness of new hires
- Reviewed and edited training curricula for the team
- Maintained training records for all Contact Center staff.
Education
Master of Science - Agricultural Extension and Rural Sociology
Njala UNIVERSITY
02.2023
Bachelor of Arts - Linguistics
Njala UNIVERSITY
06.2006
Skills
- Marketing Strategies & Campaign Management
- Call Center Management
- Creative Team Leadership
- Marketing Operations Management
- Web & Print Content Development
- Focus Group & Market Research
- Product Sales and Marketing
- Public & Media Relations
- Product Life Cycle Management
- Customer Life Cycle Management
+232-76-400-999
Maritalstatus
Married
Personal Information
- Title: Business & Marketing Communications Leader
- Date of Birth: 03/24/1976
- Gender: Male
Awards
- CEO’s Award of Excellence for Outstanding Performance (Staff of the year) (Airtel Year End Award Ceremony), 2013
- Best in Class Performance A1L1 (Airtel Sierra Leone Annual Staff Appraisal), 2014
- Award of Excellence for Telecoms Company of the Year (CSR) (AWOL’s Annual National Award), 2011
- Award of Runner Up for Innovative Business Idea (SOBA’s Unreasonable Lab Business Idea Contest, 2016)
References
- Dr Frederick Kobba, Lecturer, Njala University, Sierra Leone, +23279037255
- Mr Francis Minah, Head of Marketing, SLIEPA SL, +23278600094
Timeline
Owner & Business Development Director
SKYTECH MEDIA SOLUTIONS
02.2015 - 12.2019
Marketing Communications Manager
AIRTEL MOBILE
11.2009 - 06.2014
Learning and Development Coordinator
Zain MOBILE
04.2009 - 10.2009
Call Center Trainer
Celtel MOBILE
10.2007 - 08.2008
Master of Science - Agricultural Extension and Rural Sociology
Njala UNIVERSITY
Bachelor of Arts - Linguistics
Njala UNIVERSITY
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